German artificial intelligence (AI) sports streaming platform has attracted Jurgen Klopp, manager of Liverpool.
As a “significant shareholder” in Sporttotal AG, a company based in Cologne, the Reds manager has joined a group of investors that includes retired NBA star Dirk Nowitzki. Nowitzki also joined at the same time and is now serving as an advisor to the business.
Sporttotal uses fully automated cameras and AI-powered software to follow action, stream video, add graphic packages, and add statistical overlays. The technology is used by clubs, coaches, and scouts who are given access to real-time statistics and analytics. Sporttotal had a turnover of almost €50 million for 2022. The AI technology can also be used to edit highlight reels of individual player performances and game action.
The ability to watch the game of your choice “live,” no matter where you are, is fantastic, Klopp said in a statement regarding his investment on the Sporttotal website. It makes no difference if you want to watch a game featuring your child, your friends, your favorite team, or if you’re a scout looking for new talent. ”.
Sporttotal has a solid presence in Germany and the rest of Europe, and over the past six months, the company has worked to expand its reach by entering the US and Asian markets.